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SEGA: Sonic’s 20th birthday

Published on 31/05/2011 - Edition 2011

Sonic, the famous hedgehog, celebrates his 20th birthday this year and organizes a big party during Japan Expo to which all of you are invited and which has loads of surprises for you!

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Sonic celebrates his birthday at Japan Expo


Present at Japan Expo since 2004, SEGA is back to celebrate Sonic’s birthday. On June 23, it will be 20 years since Sonic’s first steps on Mega Drive. A real video game icon, the hedgehog is back in Sonic Generations, which you will discover at Japan Expo as a world exclusivity!


Un avant-goût de Sonic Generations (SEGA)


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Moreover, there’ll be loads of gifts for you on SEGA’s booth. Sonic is there for four days on an entirely dedicated area with a race track, and a booth where you can get a Sonic-like haircut.

Everyday a sculptor will make an ice statue of Sonic, and there’ll be a birthday cake on the booth everyday, to celebrate the event.

For nostalgic people, ten game terminals will allow to have a go at the best episodes of the Sonic saga published in the last 20 years, and a museum will be dedicated to the hedgehog.

On top of all that, there are many surprises in store for you!


Associated themes

  • Video games
    Video games