Discover the new creations by AOI Clothing, a blend between traditional Japan and contemporary fashion, every day on their booth and during a breathtaking fashion show at Japan Expo.

Discover AOI creations on their booth
and during the fashion show on the main stage on Saturday

The concept

AOI concept relies on the principle of combination.
Kokon To Zai: this Japanese proverb illustrates without pulling any punches the blend between East and West, the old and the new.
Traditional materials are associated with modern lines. Aesthetic codes from East and West are put together to generate universal and timeless creations.
AOI Clothing makes their clothing accommodate inheritance and innovation, comfort and singularity. They want every single one of their creations to be “A story to wear”.

Shiseido, sponsor of the Japan Fashion Days

In partnership with Make My Hair

Photos © Nahoko SPIESS